Direct Mail... Personalisation walks the line
Chris McElligott, head of marketing at insurance company UIA, agrees thatold-fashioned direct marketing need not lose out to fancy new onlinetargeting technology. He says that half of the company¹s...
View ArticleDirect Mail More Effective than Social Media for B2B Lead Generation
Direct Mail More Effective than Social Media for B2B Lead Generation: I wrote a short blog post a couple of months ago with an infographic comparing outbound and inbound marketing, and mentioned how...
View ArticleIf Direct Mail Is Dying, It's Sure Taking Its Time About It
If Direct Mail Is Dying, It's Sure Taking Its Time About It: Direct mailer are not going away. In fact, they’re profitable and bring in revenue the companies cant touch with electronic marketing alone.
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Smellymail … the way to stimulate your marketing campaign!!
Smellymail … the way to stimulate your marketing campaign!!
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Our January Newsletter … enter the competition!!!
Our January Newsletter … enter the competition!!!
View ArticleAugmented Reality Tech Could Have Business Implications, Says Analyst
Augmented Reality Tech Could Have Business Implications, Says Analyst: As the wearable computing industry begins to ramp up this year, Google and other companies already have their sights set on...
View ArticleAR Pets Animin to be launched at London Toy Fair | Augmented Reality Trends
AR Pets Animin to be launched at London Toy Fair | Augmented Reality Trends: Animin are virtual pets which interact with the real world using augmented reality technology. These AR toys have been...
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oxfamgb: The Syria crisis has killed more than 100,000 people....
oxfamgb:The Syria crisis has killed more than 100,000 people. World leaders must use today’s talks to put hope back on the agenda for men, women and children in urgent need, and start on a path towards...
View ArticleConsumers Chime In On Why Direct Mail Still Matters | Print Media Centr
Consumers Chime In On Why Direct Mail Still Matters | Print Media Centr: The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying...
View Article3 Things Direct Mail Does That Google Canât
3 Things Direct Mail Does That Google Canât: For many small business owners, search engine marketing seems to have eclipsed other proven methods for gaining notice by new customers. According to...
View ArticleIn flight: see the planes in the sky right now â interactive
In flight: see the planes in the sky right now â interactive: To mark 100 years of passenger air travel, our stunning interactive uses live data to show every one of the thousands of commercial...
View Article5 Tips for Producing Direct Mail Copy That Sells
5 Tips for Producing Direct Mail Copy That Sells: These strategies will help you craft a direct mail piece that will connect with your customer.
View Article10 Email Marketing Solutions for Small Businesses
10 Email Marketing Solutions for Small Businesses: Email marketing solutions make launching and running email marketing campaigns a breeze.
View ArticleHow did 12 million letters a week reach soldiers in WW1?
How did 12 million letters a week reach soldiers in WW1?: pretty awesome!!
View ArticleNo Excuses!
No Excuses!: When was the last time you sent your customer/prospect/member/donor/fan a message via email, direct mail or another channel? Have you gone silent because you don’t think you have a reason...
View ArticleLetterbox Love: Why the Direct Mail Industry Is Growing [SLIDESHARE]
Letterbox Love: Why the Direct Mail Industry Is Growing [SLIDESHARE]: Discover why direct mail remains the king of marketing â even when facing stiff competition from email. Get your direct marketing...
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Beat The Post Increase
Are you planning on a postal campaign in the next few weeks? If you are then you can save money by posting out before the end of March.The Royal Mail recently announced the following:Here are some...
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RETURN TO DIRECT MAIL
Why Physical mail can boost your responseWe have first hand evidence that marketers are returning to Direct Mail and they are finding that link to advances in mobile technology and online cross media...
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